Chainwheel Advisory, LLC is an advisory firm specializing in corporate real estate program development within the retail brick-and-mortar and consumer services industry. In its beginning stages, the founder/principal was seeking a logo and visual brand identity to properly represent and position the company in the public eye. I designed a logo, email signature, business card and letterhead, ensuring the firm had foundational brand assets that were cohesive across all forms of communication.
VISUAL IDENTITY
The organization is founded by a former corporate executive with expertise in leadership and strategic advisory for chain store programs and extensive professional experience with a proven track record of success. That said, it was important to give the firm a consistent appearance of professionalism, trustworthiness and expertise that defines its personnel.
In addition to the founder/principal's subject matter expertise, he excels as an avid competitive masters cyclist for USA Cycling. Looking to incorporate both interests into the company logo, a bicycle chainwheel symbolizes the ring mechanism that pulls a bicycle chain during the pedaling motion. In this case, the bicycle chain would signify a chain of store locations, thereby operating with the guidance of the chainwheel.
EMAIL SIGNATURE
BUSINESS CARD
LETTERHEAD
